Model entities and relationships before pixels, naming fields for analysis, not aesthetics. Use Airtable or Notion databases to centralize truth, permissions, and quick filters. Early discipline pays dividends when you connect automations, segment cohorts, and export cleanly to a future production backend.
Start from a template, then ruthlessly delete, keeping typography, spacing, and color tokens consistent. Webflow offers expressive marketing sites; Softr and Glide shine for authenticated dashboards. Choose the fastest path to real data on real screens without detours into pixel-perfect perfectionism.
Map each manual step to a trigger, action, and error path, then implement the smallest workable chain. Log every run to a dashboard so failures are visible. Prefer webhooks over polling to reduce latency, and throttle tasks to avoid accidental service bans.
Schedule five conversations using Calendly windows you would otherwise waste between meetings. Use a consistent script, then score responses against hypotheses rather than feelings. Summarize in a single table with quotes, timestamps, and decisions, so your team can challenge conclusions without ambiguity.
Instrument only the events that reflect progress toward your goal, using Plausible or Google Analytics with IP anonymization and clear consent. Review data daily, rescuing sessions with session replays when permissioned. Use anomalies to trigger interviews, not vanity dashboards that distract from learning.
Send a short recap email within hours, listing what changed because of the conversation, what remains open, and how to reach you. This habit builds trust, encourages referrals, and turns testers into advocates who volunteer future insights before you even ask.
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